Tuesday, August 16, 2005

The State of the Industry

I read an article today in the September / October issue of Robb Report Home Entertainment & Design about "networked control" and it struck me how far behind the consumer electronics industry is in thinking about TCP/IP. (Note this edition is not yet posted on their website but the print issue is beginning to circulate. Go to your newstand and look for this magazine. I find it very insightful!).

Yes, controlling audio, video and home automation products over TCP/IP is a no brainer. Frankly, we all should have moved towards this years ago. My company was beginning to work on this 7 years ago, back when we were the incorporated as GE Smart and were a joint venture with General Electric and Microsoft.

Why do I say the industry is behind where it should be? It seems to me that too many people in our industry think about TCP/IP in the sense that it is just another protocol, like RS-232, RF or IR.

CE Manufacturers of high end equipment started putting RS-232 connectors on their devices in 1997. In the Robb Report article, Jared Lewis (an installer) is quoted as saying "If you think about it, we never got there on RS-232. I mean, you're just starting to see RS-232 on entry level to mid-grade components." And this is now 2005!

To think that our industry may take just as long to transition to a complete IP-Based system (not just IP-Based Control) makes me worry about the future of the CE manufacturer. Our counterparts, the PC Manufacturers, move much quicker on a new technology, especially when they identify a significant enhancement which will improve the value proposition for the consumer. (The key here is improving the value proposition significantly!).

Sure, you could use TCP/IP to control products, but TCP/IP was designed to deliver content too. It's not impossible to do that. At NetStreams, we've proven that with our DigiLinX system, which has been selling for several months now. A whole host of media server manufacturers have enabled their Ethernet connections so that audio is distributed over TCP/IP (more about that in a later post).

Simply controlling A/V equipment over TCP/IP is, in my opinion, not a compelling value proposition to the market. However controlling AND distributing the entertainment content is very attractive to the consumer. Why? Well to name a few reasons:
- Audio can be distributed to multiple rooms digitally and with high resolution (over TCP/IP)
- Multiple songs can be listened to from one hard disc drive based media server (over TCP/IP)
- the system is extremely flexible and scalable

There IS a difference between IP-Based Control and a complete IP-Based system. For those investing in a new system in their home, make sure you're compatible for the future.

1 comment:

Anonymous said...

Herman, no wonder why Petro went to work for you. She has been complaining about the same problem with RS232 for years.

You're right - IP is the solution. Now if only more manufacturers adopted it.